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Research papers

Introduction to the seminar

The programme of this seminar is based on three lines of thought: a) previous business-to-business research seminars had been mainly technique- oriented b) one major change in the last 5 years or so, as far as we are concerned, has been a gradual...

Catalogue: Seminar 1988: Business To Business Research
Author: Daniel Debomy
Company: OPTEM
June 15, 1988
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Citation

Debomy, D. (1988a, June 15). Introduction to the seminar. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/introduction-to-the-seminar


Research papers

The growing need for advice on how to integrate market strategy, product development and internal marketing

The business of market research has been slow to appreciate the need to define our clients' marketing problems before we look for market solutions. When at long last we seem to have realized this, we must be very careful not to view these problems as...

Catalogue: Seminar 1988: Business To Business Research
Author: J. S. Thune
June 15, 1988
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Citation

Thune, J. S. (1988a, June 15). The growing need for advice on how to integrate market strategy, product development and internal marketing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-growing-need-for-advice-on-how-to-integrate-market-strategy-product-development-and-internal-marketing


Research papers

Getting close to business

In the UK increasingly business to business researchers are beginning to operate in a business partner, rather than simply a data supplier, role. In this paper three UK business to business research practitioners discuss some of the challenges and...

Catalogue: Seminar 1988: Business To Business Research
Authors: Justin Gutmann, Stephen Ellis, David Smith
Company: DVL Smith Ltd
June 15, 1988
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Citation

Gutmann, Ellis and Smith (1988a, June 15). Getting close to business. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/getting-close-to-business


Research papers

Business-to-business research, evolution towards consultancy?

The question that the paper addresses is whether companies currently engaged in conventional business to business research should evolve into consultancy. The first section begins by establishing definitions and setting out the general approach that...

Catalogue: Seminar 1988: Business To Business Research
Author: Peter J. Jackson
June 15, 1988
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Citation

Jackson, P. J. (1988a, June 15). Business-to-business research, evolution towards consultancy?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/business-to-business-research-evolution-towards-consultancy-


Research papers

The single European market of 1992

The author tries to explain what effect the Single European Market would have on business in 1992 and thereafter, we knew it was the kind of question that is difficult to answer, because nobody knows exactly what the shape of that 1992 programme will...

Catalogue: Seminar 1988: Business To Business Research
Author: Michel Petite
June 15, 1988
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Citation

Petite, M. (1988a, June 15). The single European market of 1992. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-single-european-market-of-1992